Use love words to make customers (and employees) smile

words create worlds

“Words are events, they do things, change things. They transform both speaker and hearer; they feed energy back and forth and amplify it. They feed understanding or emotion back and forth and amplify it.” ~Ursula K. Le Guin   Two collection boxes. One says DONATING=HELPING. One says DONATING=LOVING. What would you guess the impact of replacing the word HELPING with LOVING had on donations? Language, because of it’s emotional resonance, has a surprising impact on an experience. Unlike the […] Read more »