Are hospitals ready to embrace creativity?

hospitals are hotbeds of creativity by gaping void

Hospitals are laggards. Hospitals are one of the few industries that have yet to embrace the experience economy. And yet the business hospitals are in โ€“ the business of caring and healing โ€“ makes them a perfect candidate for experience transformation. For the ultimate aim of a hospital is (or should be) the transformation, through care and compassion, of the people it serves โ€“ from sickness to wellbeing. But the transformation of hospitals is coming. […] Read more ยป