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Why requirements don’t work – the riddle of experience vs memory

Written by Joyce Hostyn on March 2, 2010 - 3 Comments
brain, requirements, story

According to Daniel Kahneman, one of the founders of behavioral economics, we have two selves. Experiencing self – who lives in the present and knows the present Remembering self – a storyteller that keeps score and maintains the story of our life The remembering self uses story to make sense of the world. As soon [...]

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    Boundary spanner exploring what it means to design holistic customer experiences. Fan of storytelling. Gardener. Apply designing thinking to the sticky challenges of research, design, and delivery of cross channel product, content, and service experiences. Director Customer Experience at OpenText.
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