The surprising impact of language on the customer experience

“Do or do not. There is no try.” ~Yoda

“Do or do not. There is no try.” Yoda Two people. Two ways of providing the same answer. In the examples below, what do you think the impact of answer A vs B was on the customer’s perception of effort and satisfaction? Example 1 Answer A: You can’t transfer funds until you go through these steps to authorize the account Answer B: Let me walk you through these steps to authorize the account Example 2 Answer A: […] Read more »

Psychology of change

Change management is in need of a transformation through an improved understanding of how humans interpret their environment and choose to act. The Inconvenient Truth About Change Management Ever made this resolution: “I’m going to keep my email inbox empty.” Were you successful? I wasn’t. Why is change so hard? Because we’re not Econs, a term the authors of Nudge coined to portray the flawed thinking behind how people think. Econs are people who can think like Einstein, […] Read more »

Applying the Switch framework to two change efforts

In  to succeed with change, tap into the power of the mind I summarized my takeaways from Switch. In this post, I’ll try applying the Switch framework to two very different types of change efforts. The first is a personal change effort many of us struggle with. The second is an organizational change effort. Losing weight Direct the rider: When it comes to losing weight, convincing the rider isn’t usually a problem. Rationally, we know being […] Read more »

To succeed with change, tap into the power of the mind

Ultimately, all change efforts boil down to the same mission: can you get people to start behaving in a new way? For individual’s behavior to change, you’ve got to influence not only their environment but their hearts and minds. – Switch: How to Change Things When Change is Hard, Chip & Dan Heath In the past couple of years I’ve read widely in the area of behavioral economics.  Insights from this field can be applied […] Read more »

Why requirements don’t work – the riddle of experience vs memory

According to Daniel Kahneman, one of the founders of behavioral economics, we have two selves. Experiencing self – who lives in the present and knows the present Remembering self – a storyteller that keeps score and maintains the story of our life The remembering self uses story to make sense of the world. As soon as we experience something, we fit it into the story in our heads. What we keep from our experiences is […] Read more »