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Applying the Switch framework to two change efforts

Written by Joyce Hostyn on January 11, 2011 - 0 Comments
brain, change, ECM, user adoption

In  to succeed with change, tap into the power of the mind I summarized my takeaways from Switch. In this post, I’ll try applying the Switch framework to two very different types of change efforts. The first is a personal change effort many of us struggle with. The second is an organizational change effort. Losing weight [...]

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To succeed with change, tap into the power of the mind

Written by Joyce Hostyn on December 11, 2010 - 1 Comment
brain, change, user adoption

Ultimately, all change efforts boil down to the same mission: can you get people to start behaving in a new way? For individual’s behavior to change, you’ve got to influence not only their environment but their hearts and minds. – Switch: How to Change Things When Change is Hard, Chip & Dan Heath In the [...]

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Why requirements don’t work – the riddle of experience vs memory

Written by Joyce Hostyn on March 2, 2010 - 3 Comments
brain, requirements, story

According to Daniel Kahneman, one of the founders of behavioral economics, we have two selves. Experiencing self – who lives in the present and knows the present Remembering self – a storyteller that keeps score and maintains the story of our life The remembering self uses story to make sense of the world. As soon [...]

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  • About Me

    Boundary spanner exploring what it means to design holistic customer experiences. Fan of storytelling. Gardener. Apply designing thinking to the sticky challenges of research, design, and delivery of cross channel product, content, and service experiences. Director Customer Experience at OpenText.
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