Visualizing the customer experience using customer experience journey maps

Social Gamer Experience Map

Too often when we think of a customer, our view is filtered through the lens of our job, profession,  department, or specialty. Think of how patients are treated in most hospitals. They are viewed as a disease, an illness, a collection of parts – each with its own specialist. The hospital system is designed for the convenience of the specialists, not for the needs of the patient. Specialists in a hospital are much like the […] Read more »