Redirecting personal and organizational narratives
People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. What leaders do: they give people stories they can tell themselves. Stories about the future and about change. Seth Godin As I mentioned in story editing [...]
Story editing leads to behavior change
Not only do we need to view a problem through other people’s eyes, we can also change the way they view it with relatively simple interventions. Even if self-views are often embedded in years of family dynamics, personal relationships, and cultural forces. Kurt Lewin Though it was more than 20 years ago, I still recall [...]
Stories surround us
The world we see today is the legacy of people noticing the world and commenting on it in forms that have been preserved. Art & Fear Story is how we make sense of the world. Each piece of art we create tells a story. Each story we share contributes to the meaning that shapes our world. Story [...]
Bridging silos through story
In the spirit of filter or be flooded (Fast Company) and the Simplicity of Dr. Seuss (a funny must read on the need for content strategy), I’m sharing my draft of “What’s your story? Designing a holistic customer experience” in advance of my talk at the Content Strategy Forum. I’ve crafted something too long to present [...]
10 reasons content strategy is essential when designing a holistic customer experience
Next week I’m attending (and speaking at) the first Content Strategy Forum in Paris. I’m intrigued by the discipline of content strategy because I believe that now, more than ever before, content strategy is critical for designing a holistic customer experience. No longer will content be thought of as a necessary evil (technical how to [...]
How to trigger an epidemic of good – the power of positive gossip
Last week when chatting with a customer who’s had tremendous success in accelerating adoption of ECM across her organization, she said something that really captured my attention. “We start all our meetings with positive gossip.” In other words, they start each meeting by sharing anecdotes and stories of what’s working. The key was that the anecdotes [...]
Why requirements don’t work – the riddle of experience vs memory
According to Daniel Kahneman, one of the founders of behavioral economics, we have two selves. Experiencing self – who lives in the present and knows the present Remembering self – a storyteller that keeps score and maintains the story of our life The remembering self uses story to make sense of the world. As soon [...]
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