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Designing with the social brain in mind

Written by Joyce Hostyn on March 16, 2010 - 0 Comments
brain, change, social influence

We are like a herd of buffalo quietly grazing on a plain until one of our neighbors starts to run… then we start to run, and others start to run, and suddenly mysteriously, the whole herd is barreling forward…  Cooperation, altruism, punishment, and free-riding are written into our DNA.  – Nicholas Cristakis and James Fowler, [...]

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    Boundary spanner exploring what it means to design holistic customer experiences. Fan of storytelling. Gardener. Apply designing thinking to the sticky challenges of research, design, and delivery of cross channel product, content, and service experiences. Director Customer Experience at OpenText.
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