Designing with the social brain in mind

We are like a herd of buffalo quietly grazing on a plain until one of our neighbors starts to run… then we start to run, and others start to run, and suddenly mysteriously, the whole herd is barreling forward…  Cooperation, altruism, punishment, and free-riding are written into our DNA.  – Nicholas Cristakis and James Fowler, Connected This herd behavior is a fundamental aspect of human nature. We are social creatures, with a social brain. It’s […] Read more »