Designing with the social brain in mind
We are like a herd of buffalo quietly grazing on a plain until one of our neighbors starts to run… then we start to run, and others start to run, and suddenly mysteriously, the whole herd is barreling forward… Cooperation, altruism, punishment, and free-riding are written into our DNA. – Nicholas Cristakis and James Fowler, [...]
Build design thinking into organizational DNA to infuse delight into customer’s lives
In Designing in hostile territory I talked about injecting design thinking into your organization using a subversive, bottom-up approach. But to really benefit from design thinking, to create products and services that delight customers, an organization has to build design into their DNA, like many of the world’s most innovative companies have done. Some of these companies have [...]
How to trigger an epidemic of good – the power of positive gossip
Last week when chatting with a customer who’s had tremendous success in accelerating adoption of ECM across her organization, she said something that really captured my attention. “We start all our meetings with positive gossip.” In other words, they start each meeting by sharing anecdotes and stories of what’s working. The key was that the anecdotes [...]
Complexity as opportunity – designing in hostile territory
The tactics outlined in the fun little book Selling Usability: User Experience Infiltration Tactics provide you with a subversive’s bottom up guide to sneaking user experience into an organization. Like Roger Martin in his article Designing in Hostile Territory, John Rhodes challenges us to apply our skills as designers to the challenge of integrating design into an organization. Replace user experience with design thinking in the tactics outlined below and you’re good to go.
Use design thinking to extract the threads from the giant hairball
[Design thinking] is the ability to create new options and build new products, services and experiences that gives design so much power. It is the ability to understand deeply cultures from digital social media networks to small villages in southern India that gives design its power. – Bruce Nussbaum I first came across the term [...]
Welcome the fool, embrace a design attitude
For businesses to bottle the kind of experiences that focus minds and intoxicate hearts “[they] need to be designers. They’ll need to think like designers, feel like designers, work like designers. – Roger Martin Organizations that survive and prosper over the long term learn to operate more like an adaptive organism within a complex ecosystem [...]
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