Better human understanding, not big data, is the future of business

performance improvements seeing what others dont

“The idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I’ve never been particularly good at numbers, but I think I’ve done a reasonable job with feelings. And I’m convinced that it is feelings – and feelings alone – that account for the success of the Virgin brand in all of its myriad forms.” Richard Branson Data driven marketing. That phrase is used as if it means […] Read more »

Complexity as opportunity – designing in hostile territory

The tactics outlined in the fun little book Selling Usability: User Experience Infiltration Tactics provide you with a subversive's bottom up guide to sneaking user experience into an organization. Like Roger Martin in his article Designing in Hostile Territory, John Rhodes challenges us to apply our skills as designers to the challenge of integrating design into an organization. Replace user experience with design thinking in the tactics outlined below and you're good to go. Read more »

Use design thinking to extract the threads from the giant hairball

[Design thinking] is the ability to create new options and build new products, services and experiences that gives design so much power. It is the ability to understand deeply cultures from digital social media networks to small villages in southern India that gives design its power. – Bruce Nussbaum I first came across the term design thinking a several years ago, through the writing of Tim Brown and Bruce Nussbaum, two early champions of the […] Read more »

Survival is a wicked problem faced by every organization

Organizations need to innovate to survive and prosper or they face extinction (average lifespan is only 40-50 years). Many companies have failed to survive. Why? An organization’s natural mind set is to focus on protecting and repeating past successes. As a result, they become more and more inward facing. And as they become more and more inward facing, they lose touch with their customers and the socio-cultural context in which they exist. They lose their […] Read more »