Designing Change

Sensemaking in a changing world

  • Blog
  • About
RSS Subscribe RSS | Email

Redirecting personal and organizational narratives

Written by Joyce Hostyn on January 24, 2012 - 0 Comments
brain, change, emotional due diligence, story

People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. What leaders do: they give people stories they can tell themselves. Stories about the future and about change. Seth Godin As I mentioned in story editing [...]

Read more »

Share your thoughts..

Story editing leads to behavior change

Written by Joyce Hostyn on January 10, 2012 - 1 Comment
brain, change, story

Not only do we need to view a problem through other people’s eyes, we can also change the way they view it with relatively simple interventions. Even if self-views are often embedded in years of family dynamics, personal relationships, and cultural forces.  Kurt Lewin Though it was more than 20 years ago, I still recall [...]

Read more »

1 Comment

Applying the Switch framework to two change efforts

Written by Joyce Hostyn on January 11, 2011 - 0 Comments
brain, change, ECM, user adoption

In  to succeed with change, tap into the power of the mind I summarized my takeaways from Switch. In this post, I’ll try applying the Switch framework to two very different types of change efforts. The first is a personal change effort many of us struggle with. The second is an organizational change effort. Losing weight [...]

Read more »

Share your thoughts..

To succeed with change, tap into the power of the mind

Written by Joyce Hostyn on December 11, 2010 - 1 Comment
brain, change, user adoption

Ultimately, all change efforts boil down to the same mission: can you get people to start behaving in a new way? For individual’s behavior to change, you’ve got to influence not only their environment but their hearts and minds. – Switch: How to Change Things When Change is Hard, Chip & Dan Heath In the [...]

Read more »

1 Comment

Designing with the social brain in mind

Written by Joyce Hostyn on March 16, 2010 - 0 Comments
brain, change, social influence

We are like a herd of buffalo quietly grazing on a plain until one of our neighbors starts to run… then we start to run, and others start to run, and suddenly mysteriously, the whole herd is barreling forward…  Cooperation, altruism, punishment, and free-riding are written into our DNA.  – Nicholas Cristakis and James Fowler, [...]

Read more »

Share your thoughts..

Why requirements don’t work – the riddle of experience vs memory

Written by Joyce Hostyn on March 2, 2010 - 3 Comments
brain, requirements, story

According to Daniel Kahneman, one of the founders of behavioral economics, we have two selves. Experiencing self – who lives in the present and knows the present Remembering self – a storyteller that keeps score and maintains the story of our life The remembering self uses story to make sense of the world. As soon [...]

Read more »

3 Comments

  • About Me

    Boundary spanner exploring what it means to design holistic customer experiences. Fan of storytelling. Gardener. Apply designing thinking to the sticky challenges of research, design, and delivery of cross channel product, content, and service experiences. Director Customer Experience at OpenText.
  • Recent Posts

    • Redirecting personal and organizational narratives
    • Story editing leads to behavior change
    • Technology is rational, predictable, controllable. People aren’t.
    • Do you have an [enterprise] app for that?
    • Stories surround us
  • Categories

    • brain (6)
    • change (13)
    • content strategy (4)
    • customer experience (6)
    • design thinking (7)
    • ECM (6)
    • emotional due diligence (3)
    • experience design (5)
    • mess (3)
    • requirements (4)
    • social influence (1)
    • story (7)
    • user adoption (10)
    • visual thinking (1)
  • what's up?

  • Blogroll

    • A Storied Career
    • Anecdote
    • Baked In
    • Beth's Blog
    • Brain Traffic
    • Cognitive Edge
    • Conversation Agent
    • Conversation Matters
    • Design for Service
    • Driving Innovation in a Digital World
    • Driving Innovation in a Digital World
    • Emergent by Design
    • Get Storied
    • Golden Mean
    • How to Save the World
    • Inside the Head of a Designer
    • jeffparks.ca
    • Johnny Holland Magazine
    • Junta42
    • Library clips
    • Neuromarketing
    • Occam's Razor
    • Occam's Razr
    • Story colored glasses
    • stoweboyd and the/messengers
    • The Content Economy
    • The Frontal Cortex
    • The Relationship Economy
    • TNT – The Network Thinker
    • WebWord

Admin Login

Powered by frugal


Copyright © 2012 Designing Change