Use love words to make customers (and employees) smile

words create worlds

“Words are events, they do things, change things. They transform both speaker and hearer; they feed energy back and forth and amplify it. They feed understanding or emotion back and forth and amplify it.” ~Ursula K. Le Guin   Two collection boxes. One says DONATING=HELPING. One says DONATING=LOVING. What would you guess the impact of replacing the word HELPING with LOVING had on donations? Language, because of it’s emotional resonance, has a surprising impact on an experience. Unlike the […] Read more »

The future of business is beautiful

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 “The human soul is hungry for beauty: we seek it everywhere – in landscape, music, art, clothes, furniture, gardening, companionship, love, religion and in ourselves. When we desire the Beautiful, there is a sense of homecoming. Some of our most wonderful memories are of beautiful places where we felt immediately at home. We feel most alive in the presence of the Beautiful for it meets the needs of our soul…  to awaken beauty is the […] Read more »

CIOs must become design thinkers

Image source: Restarting Britain 2, Design and Public Service. The Design Ladder is a registered trademark of the Danish Design Centre.

Social media’s rise has drastically altered industries from journalism to health care, altering virtually everything we do and how we do it… Corporations, schools, hospitals, and virtually all large organizations need to adapt to social technology – or be replaced… The US military’s term for [this] kind of environment is VUCA—“Volatile, Uncertain, Complex, Ambiguous.” The acronym came out of the US Army War College in the late nineties to describe the new operating conditions that […] Read more »