Designing Change

Sensemaking in a changing world

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Technology is rational, predictable, controllable. People aren’t.

Written by Joyce Hostyn on September 28, 2011 - 0 Comments
change, user adoption

This situation reminds me of those old movies we’ve all seen of people trying to fly in machines before the airplane was invented: machines that had flapping wings; machines that had big, circular, umbrella-like contraptions that moved up and down; machines that had four sets of wings, none of which was large enough to generate [...]

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Do you have an [enterprise] app for that?

Written by Joyce Hostyn on August 23, 2011 - 2 Comments
ECM, experience design, requirements, user adoption

Gartner predicts that by 2013, 40% of enterprise knowledge workers will have removed their desk phone, as illustrated in this great infographic on this history of the knowledge worker. I’m one of those 40%. I participate in online meetings while soaking up the sun on my deck. I’m drafting this blog post from the Sleepless [...]

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Interviewing as emotional due diligence

Written by Joyce Hostyn on May 30, 2011 - 0 Comments
emotional due diligence, requirements, user adoption

You need to perform emotional due diligence when introducing change (any enterprise software deployment will introduce significant change) by reaching out to people to discover their stories, motivations and passions – mapping the emotional landscape of your organization.

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Applying the Switch framework to two change efforts

Written by Joyce Hostyn on January 11, 2011 - 0 Comments
brain, change, ECM, user adoption

In  to succeed with change, tap into the power of the mind I summarized my takeaways from Switch. In this post, I’ll try applying the Switch framework to two very different types of change efforts. The first is a personal change effort many of us struggle with. The second is an organizational change effort. Losing weight [...]

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To succeed with change, tap into the power of the mind

Written by Joyce Hostyn on December 11, 2010 - 1 Comment
brain, change, user adoption

Ultimately, all change efforts boil down to the same mission: can you get people to start behaving in a new way? For individual’s behavior to change, you’ve got to influence not only their environment but their hearts and minds. – Switch: How to Change Things When Change is Hard, Chip & Dan Heath In the [...]

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To err is human: apologizing brings the human side back into business

Written by Joyce Hostyn on October 8, 2010 - 1 Comment
change, user adoption

Apology is not just a social nicety. It is an important ritual, a way of showing respect and empathy for the wronged person. It is also a way of acknowledging an act that, if otherwise left unnoticed, might compromise the relationship. Apology has the ability to disarm others of their anger and to prevent further [...]

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People are the heart of a conference experience: conversation by design

Written by Joyce Hostyn on June 14, 2010 - 1 Comment
ECM, user adoption

The family is shaped by the direction in which it points its conversation. It can focus on its memories and basically keep on saying: “this is the way we are, this is what the different members of the family have done and are doing.” Or it may treat itself as a base from which its [...]

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Visualizing the adoption experience

Written by Joyce Hostyn on May 21, 2010 - 3 Comments
change, ECM, user adoption

Earlier I blogged about visualizing the customer experience using customer experience journey maps. The experience I’m currently trying to understand and visualize is the experience people go through when adopting a new application at work. The challenge of people adopting of new applications in an organization is a much different challenge than the one of people [...]

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Taking a people-centric approach to the design and deployment of enterprise software

Written by Joyce Hostyn on May 7, 2010 - 2 Comments
design thinking, experience design, user adoption

There’s been a regrettable lack of discussion on the challenges of designing usable, engaging experiences for enterprise software. Often the business problems solved by B2B vendors were compelling enough that whether or not they were easy to use organizations were willing to put up with poor design. Companies purchasing the software have traditionally been more [...]

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How to trigger an epidemic of good – the power of positive gossip

Written by Joyce Hostyn on March 9, 2010 - 5 Comments
change, ECM, story, user adoption

Last week when chatting with a customer who’s had tremendous success in accelerating adoption of ECM across her organization, she said something that really captured my attention. “We start all our meetings with positive gossip.” In other words, they start each meeting by sharing anecdotes and stories of what’s working. The key was that the anecdotes [...]

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  • About Me

    Boundary spanner exploring what it means to design holistic customer experiences. Fan of storytelling. Gardener. Apply designing thinking to the sticky challenges of research, design, and delivery of cross channel product, content, and service experiences. Director Customer Experience at OpenText.
  • Recent Posts

    • Redirecting personal and organizational narratives
    • Story editing leads to behavior change
    • Technology is rational, predictable, controllable. People aren’t.
    • Do you have an [enterprise] app for that?
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